ITC Limited Case Study


ITC Limited is a $7 billion multi-business conglomerate based in India, with a diversified presence in fast-moving consumer goods, hotels, paper and packaging, agriculture and information technology. The company's packaged foods business is experiencing fast growth, with brands such as Sunfeast and Candyman leading in their market categories. In order to maintain its leadership position — and capitalize on future growth opportunities — ITC turned to JDA to ensure that the company's supply network, which includes more than 17 factories and 50 warehouses, was delivering products to the market at the lowest possible cost.