How Speed to Market Has Helped This 100-Year-Old Brand, An Interview with Driscoll’s CIO

Driscoll's Kiran Vankamamidi sits down and talks with Sarah Barnes-Humphrey, JDA reporter, to discuss how they embraced digital innovation. Family-owned for over 100 years, Driscoll's is a leading purveyor of fresh strawberries, raspberries, blackberries, and blueberries. As Driscoll's Group Vice President and CIO, Kiran explains how they stay competitive in the grocery space. By utilizing JDA applications, Driscoll's improved its speed to market and embraced digital transformation.