Consumers are Disrupting Category Management

Data is a key driver of category management. But today’s consumers, with their desire to shop anytime, anywhere, on any channel for hyper-personalized products are disrupting traditional category management processes. Data is now streaming in from many sources, including IoT devices, sensors, weather data and social media, to name just a few. JDA’s SaaS-based deployment of Category Management in the cloud enables customers to easily ingest and analyze this extensive data to make better planning decisions that give consumers what they want, where and when they want it.