JDA Voice of the Category Manager: Executive Summary


In today’s highly competitive, omni-channel market, companies are realizing the path to success hinges on their ability to understand consumer behavior. Retailers and manufacturers can unlock significant competitive advantage by leveraging consumer insights to make category decisions and create localized merchandising assortments. The Voice of the Category Manager survey, conducted by JDA, reveals findings from nearly 100 professionals responsible for category management and merchandising activity in North America. Download the Executive Summary to view the survey results.